at the apple store

Photo 4
Originally uploaded by welcometoalville

Just a little time out to reflect on what a cool world we live in (in a techno-social-culture kind of way at least), especially with things like the MAC. Here I am at the Mac store at the CambridgeSide Galleria. Took a photo with photobooth, uploaded it to FLICKr and now blogging about it --- all in five minutes. Yeah cool. The challenge is to do something great with this capability, but the fact remains that this is amazing. And it's made all the more wonderful by the toil of the folks at Mac, FLICKr, and Blogspot to create User Experiences that streamline the whole process and create that ultimate goal of User Experience --- DELIGHT.

Great branding presentation

Branding is always a hot topic anytime you have strategic and creative people together thinking about how to provide a product or service. This presentation makes some good points including the fact that your customers, not you, often decide what your brand is. See slides 13-18. And principles that apply to retail packaging (slides 100-103) also apply in many other mediums...the Web for example.

User Experience...where's the delight?

Metro ticket vending machine | welcometoalville

I was in Washington, D.C. for a User Experience conference, so it's fitting that, while out with some fellow UXers there was a run-in with bad user experience. And as you might expect, we ruthlessly picked apart our victim, a Metro farecard vending machine.

The machine that took cash was actually easy to use. The machine pictured here was for credit/debit cards. It was a shining example of everything you would not want to experience while purchasing a farecard in a subway, particularly during rush hour or late at night, which was the case on two separate occasions.

It was so bad, one had to wonder...did the designers intentionally create a bad user experience? It's hard to imagine that it could be this bad UNintentionally. (Though, thinking of how bad UX happens to good designers -- from personal experience, I realize I should cut them some slack).

The problems: Not clear where the process starts or ends (in spite of the big numbers) or what to expect when it does, quirky affordances/buttons (and of every conceivable variety -- something for everyone), counterintuitive task-flow, miniscule type indicating the arcane fare structure...the list goes on (click on the photo to see a larger version...see if you can figure it out).

My advice if you find yourself visiting D.C. and staring blankly at the farecard machine? Buy the default $20.00 ticket and you'll probably never have to deal with the process again...you can relax and enjoy the Metro, which is quite nice once you get past this maddening gatekeeper.

Ever heard of punctuation?

brief fire sign | welcometoalville.

I was all ready to present this as the well-written counterpoint to the wordy fire exit sign (see adjacent blog entry), but then realized that, though it does get the point across in as few words as possible, it lacks punctuation that would make it truly stellar. Still, it IS just a fire exit sign. I suppose the lack of punctuation is forgivable.

Why we need editors

wordy fire sign | welcometoalville

Every day I walk by two fire doors on the way to work. I can't help but notice the extreme wordiness in contrast to the clear and efficient use of words in the sign on the other fire door a few feet away (see the adjacent blog entry). One has to wonder how this sign ever saw the light of day. Who wrote it? Who edited it? And how about that "instant use" terminology? Sounds like it was borrowed from a moist towelette package.

The Cell Phone is the new Polaroid

rrcrossing | welcometoalville.

I have film cameras, I have digital cameras, but the camera I find myself using most often and spontaneously is the one in my cell phone. The quality is finally good enough for snapshots. (See the image of the RR sign).

Just a few years ago, the only option if you wanted an immediately-available photo was the Polaroid and the trade-off on quality for instant gratification was acceptable. Now cell phones fill that role. I don't really care that the resolution is inferior to an 8-megapixel Nikon or Canon as long as I get the image in the moment.

And I did just hear that there is technology which will enable printing photos from cell phones...not sure if that means an actual little printer with the phone...that sounds way too cool, but I hope so.

Now, I don't mean to suggest that our treasured Polaroid cameras be discarded or shelved, never to be used again. I will always enjoy shooting Polaroid. I just see their value now as the unique feel of the image they produce and the somewhat nostalgic photographic experience.